Caesars Entertainment has expanded its suite of online gambling options by making a “strategic investment” in the New Hampshire-based SuperDraft daily fantasy platform.
As a result of this acquisition, daily fantasy sports players can now earn points in the casino players club, Caesars Rewards. These points can be used as credit towards brick-and-mortar casino action at Caesars properties, as well as online casino play.
In a news release issued yesterday, Caesars Entertainment’s CEO, Tom Reeg said: “The addition of daily fantasy sports fits seamlessly with our strategic vision for mobile and online sports. SuperDraft’s innovative multiplier game mode is unique in the marketplace, and we believe it offers a tremendous opportunity to strengthen our position in the sports gaming landscape.”
About SuperDraft
Launched in 2019, SuperDraft offers free and paid-entry daily fantasy sports contests in 35 states, as well as the District of Columbia and Canada. It offers contests in seven different sports.
The platform is popular among casual fans and experienced DFS players alike.
“SuperDraft features a unique game mode that attracts casual fans and experienced players alike,” it is explained in the press release. ” Multiplier Mode replaces the traditional fantasy team salary cap with a multiplier applied to each player allowing maximum flexibility in team building while creating more opportunities for everyone to win.”
The deal between Caesars and SuperDraft dictates that the latter will initially obtain a minority equity stake in the business. However, the plan is to eventually increase its stake to 100%. It is hoped that by partnering with such a huge industry player such as the Caesars brand, SuperDraft will be able to compete with iconic DFS platforms such as FanDuel and DraftKings.
Caesars Rounds off its Online Gambling Suite
With the acquisition of a stake into SuperDraft, Caesars Entertainment rounds off its online gambling suite, offering players the opportunity to enjoy online action in practically every field.
Caesars’ suite includes:
- The World Series of Poker brand
- Caesars Online Casino
- Willaim Hill sportsbook (subject to the acquisition’s close).
