The international online gambling brand, Kindred Group, continues to break ground in the US gaming market. The company announced a new deal signed with Penn National Gaming, which will give it access to the online sports betting and gaming industries in Illinois and Ohio.
The deal follows the Kindred Group’s entry into three other US states, namely Indiana, Pennsylvania and New Jersey.
The new deal is pending suitable laws being passed in Illinois and Ohio, and both Kindred and Penn State obtaining the necessary licenses from gambling authorities.
If all goes according to plan, Kindred (as the Unibet brand) will team up with the Argosy Casino in Illinois and Hollywood Casino in Ohio to obtain ten-year licenses.
Kindred’s Senior Vice President, Manuel Stan said: “Extending our footprint in the US by establishing our brand in two key states like Illinois and Ohio is very exciting for us. We continue our journey in what we believe will become the largest gambling market in the world.”
Stan said that adding Illinois and Ohio to the list, along with New Jersey, Pennsylvania, Iowa and Indiana, shows the group’s commitment to establishing Unibet in the US.
He predicted that, as one of the largest US states, Illionois will be the next state that Unibet is targeting to launch.
Earlier this year, Kindred outlined its plans to enter the US market through the signing of agreements with groups such as Caesars Entertainment. It went on to sign a deal with Caesars’ Horseshoe Hammon property in Indiana.
Kindred uses Pala Interactive’s online gaming platform in Indiana for casino games, and Kami’s sports betting platform.
Caesars head of sports and online gambling, Christian Stuart said that the group looked forward to Unibet’s success in Indiana. He called the launch “an exciting time for fans with the return of professional sports.”
